Please feel free to call us to know more about our services and how we can help you find the right partners in Europe


Recruiting the right partner for your franchise system can be a daunting task in Germany. Only 10 per cent of the population is self-employed, with many Germans too risk averse to even consider leaving the corporate environment to become their own boss. The generous social security system acts as a clear disincentive to setting up one’s own company or acquiring a franchise, let alone a master franchise or area development license.


Franz-Josef Ebel, the founder of Master Franchise Germany, has an extensive personal network from his time as a Senior Vice President, Chief Editor, Financial Correspondent and Journalist. He is also the Conference Program Director of Franchise Expo Frankfurt. Drawing on these resources he can find you the right partner. In addition, he employs a set of tools that include amongst others psychometric tests and social media scanning.


Franz-Josef will work with you to discuss your requirements and define the profile of your ideal Partner. He can advise on and arrange all your advertising needs, handle your leads, screen applicants by telephone, send the initial prospectus and follow up with more detailed telephone interviews. Candidates will be asked to submit a Resume, complete application forms, sign NDAs and nominate private and business referees before talking to you.

Further support

Once you have selected the Partner, Franz-Josef will provide support (if necessary) to the Master or Multi-Unit Franchisee in setting up a company and arranging the necessary finance.

In addition he can help to find suitable unit franchisees, enabling a smooth expansion after the successful launch of the pilot operations. If you wish, he can continue to track the Partner's performance during the first and second year and help ensure that the agreed objectives for the expansion in Germany are being met.


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